Customer Communities 2.0This purpose of this blog is to find and highlight examples of customer and prospect communities working today. I'm looking for success stories, failures, who-knows-if-it-works and anything else that sheds some light on how to leverage web 2.0 to engage, retain, interact with and communciate with sales prospects and/or customers. The word is beginning to spreadby salvesenPC World ran an article today entitled "Boost your bottom line with a Blog". Its worth a read as it adds further credence to the notion that social media and web 2.0 tools can be used as sales and customer service tools. If you develop a blog and enable people to comment and interact with you in a knowledge-based area where your expertise is the reason your customers use you, you can only benefit from the exposure and equity gained from the interaction.
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