Customer Communities 2.0This purpose of this blog is to find and highlight examples of customer and prospect communities working today. I'm looking for success stories, failures, who-knows-if-it-works and anything else that sheds some light on how to leverage web 2.0 to engage, retain, interact with and communciate with sales prospects and/or customers. Outside influences?by salvesenWall Street Journal writer Shelly Banjo yesterday posted an interesting article about how small businesses can use content generated by bloggers to create a vibrant and active website, and therefore potentially attract more sales prospects or customers. The article is at http://online.wsj.com/article/SB120526706660828097.html. Her own blog (http://blogs.wsj.com/independentstreet/2008/03/18/matching-blogs-with-small-businesses/?mod=googlenews_wsj) discusses her article (very narcissistic) with some extra pointers about how to go about finding bloggers and blogs that may be useful for your own site. With blogs, RSS feeds and other freely available useful content, it seems logical that businesses - especially small businesses - could leverage this value to create something of value on their own websites. Certainly better than 6 pages of outdated, flat HTML (with a picture missing). More of this to come, for sure. Commentspost new comment
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